Posted on: 02-06-2018 in Holborn Assets
By offering customers authentic reviews of brands online, Trustpilot is acknowledged to be the foremost global online review community, with over half a million reviews published each month (Wiki) covering leading brands as diverse as Dior, Travelex and WordPress. “Altogether, more than 17 million reviews have been posted in 15 languages on Trustpilot, covering over 120,000 businesses in 65 countries.” (Zendesk)
“Genuine reviews written by consumers are published instantly without censoring, and businesses can see and reply to them.” (Trustpilot)
“Whereas sites such as TripAdvisor and Amazon have been plagued by fake, strange, or negative reviews … aggregate websites such as Trustpilot provide the kind of genuine and, well, trustworthy platform that ensures transparency and contribution.” (Tom Glover, Digital Strategist for DigitalNext)
Holborn uses online review community Trustpilot to respond to client feedback swiftly and accurately. “Using Trustpilot,” says Holborn COO Simon Parker, “clients can tell us about their experience with our advisors, our administration and customer service; it’s been highly motivational for us to hear all the things we are doing well, and a highly-valuable tool too to spot opportunities where we can optimise – with the client, always, in mind.”
How does Trustpilot ensure that reviews are authentic? To combat fake reviews, Trustpilot uses the following measures (quoted verbatim):
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