Michele Carby

Senior Partner

About Michele

Highly qualified, vastly experienced and enormously knowledgeable, Michele Carby is one of the world’s leading expatriate financial advisers.

Originally from Durban, South Africa – Michele graduated from the University of Natal with a B.Proc (Law) degree before embarking on her highly successful career within the financial services sector.

She began her career in South Africa before moving to London in 1999. She specialised in working with high net worth clients for some of the UK’s most reputable financial companies, including Lloyds TSB and St. James’s Place Wealth Management. In 2011 she was invited to join the Asian based Infinity Financial Services Group, and oversaw the opening of a new office in Hong Kong as CEO and Director.

In 2015, Michele moved to Dubai to join Holborn Assets as a Managing Partner and was named their Top Global Financial Adviser in each of the past four years. In 2020, Michele was highly commended as ‘Women of the Year’ in the International Investment Awards.

Michele Carby Woman of the Year

Michele is a member of The Personal Finance Society & Chartered Institute of Insurers in the United Kingdom. In addition, she holds a Diploma in Financial Planning and a Tax, Trust & Estate Planning Qualification and the respective Hong Kong & South African Qualifications.

Michele is based in Dubai, where she offers advice on a full range of financial planning issues, including pensions, investments and insurance. She is a great believer in providing bespoke solutions for every individual client to suit their unique circumstances. She also believes in maintaining long term personal relationships with her clients, which ensure consistency of advice to help them grow their wealth over the long term. Michele’s clients have worked with her for many years and are located around the world.

Michele is dedicated to improving financial literacy and broadcasts her Expat Finance Today webinars regularly to inform expatriates on global financial planning issues.

Find out more about Michele on her website.


  • Insurance Intermediaries Qualifying Examination (IIQE), Vocational Training Council, Hong Kong
  • Financial Advisers’ International Qualification, Institute of Financial Planners (IFPHK) Hong Kong
  • Diploma in Financial Planning, Chartered Insurance Institute (CII)
  • CeMap, Chartered Insurance Institute
  • Trust, Tax, and Estate Planning (TEPS) License, St. James’s Place Wealth Management, UK
  • B.Proc (Law), University of KwaZulu-Natal, South Africa
  • Durban High National Diploma (HND) – Marketing/Marketing Management, General, Linea Academy, Durban, South Africa

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    Why choose Holborn?

    Our aim is to help individuals and businesses achieve their financial goals with a straightforward approach.

    Tell us about your current situation, what your financial goals are, and when you would like to reach them. Based on your goals, we develop a practical plan designed specifically for you.

    We will discuss the bespoke plan with you and agree on the course of action you want to take. While the final decisions are yours, our qualified financial experts are here to help & provide guidance for you both now and in the future.

    All our advisers come from the UK and similar jurisdictions where regulations are tight. Having a regulatory-driven background means that our advisers approach financial planning in a holistic, compliant manner.

    We are not sales driven. We have unmatched relationships with the best product providers. This means we can offer superior investment and protection solutions for the increasingly sophisticated expatriate community we serve.

    We would like to personally welcome you and your friends to become satisfied clients of Holborn Assets. If, at any time, you feel we fall short in the advice and service we offer, then please contact our friendly client services team.