Celebrating 25 years

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Chimaa Meftah

Executive Assistant to the Board

About Chimaa

Chimaa ensures that Holborn operations run smoothly to ensure clients and employees are getting the best service possible. She provides administrative support for Senior Management and for team members across all service areas. If you need something done at Holborn Assets but don’t know how to – ask Chimaa!

Chimaa is a people person. So she enjoys her job, which is to help people get the best out of themselves. Chimaa is upbeat, usually busy and always relaxed. In her native Morocco, Chimaa studied experimental science to Baccalaureate level. She joined Holborn Assets in 2011 on the front desk and has worked her way up through the ranks to Executive Assistant to the Board.

Chimaa’s people skills are grounded in an interest in psychology as well as a generally upbeat personality. Working in Dubai, it’s useful to have an interest in languages: Chimaa’s native language is Arabic, and she speaks French and English to a professional level, as well as a sprinkling of Spanish and Urdu. As for the future, Chimaa aims to continue her BA studies in Business Administration and bring back what she learnt to Holborn Assets. Meanwhile, Chimaa’s interests centre on her active involvement with an animal welfare community fostering two kittens – as well as reading crime novels.


  • Qualification in economics
  • Qualification in economics
  • Current-BA
  • CIPD - Level 3 Diploma in Human Resources Practice

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    Why choose Holborn?

    Our aim is to help individuals and businesses achieve their financial goals with a straightforward approach.

    Tell us about your current situation, what your financial goals are, and when you would like to reach them. Based on your goals, we develop a practical plan designed specifically for you.

    We will discuss the bespoke plan with you and agree on the course of action you want to take. While the final decisions are yours, our qualified financial experts are here to help & provide guidance for you both now and in the future.

    All our advisers come from the UK and similar jurisdictions where regulations are tight. Having a regulatory-driven background means that our advisers approach financial planning in a holistic, compliant manner.

    We are not sales driven. We have unmatched relationships with the best product providers. This means we can offer superior investment and protection solutions for the increasingly sophisticated expatriate community we serve.

    We would like to personally welcome you and your friends to become satisfied clients of Holborn Assets. If, at any time, you feel we fall short in the advice and service we offer, then please contact our friendly client services team.