Keren Bobker

Senior Partner


Keren brings over 20 years experience to Holborn Assets.

As a financial commentator on the radio and in print for The National(Abu Dhabi’s leading newspaper), Keren has gained a high-profile reputation in the UAE as a leading Financial Adviser. Keren advises on matters including: life assurance, medical insurance, inheritance tax planning and wills, savings and investments, retirement planning, mortgages, personal and corporate financial planning.

Experienced with Employee Benefit schemes, Keren emphasizes holistic planning and in-depth asset allocation based on an individual’s specific requirements. An Advanced Financial Planner, Keren holds a CII–Financial Planning Certificate, Advanced Financial Planning Certificate, as well as a raft of miscellaneous qualifications in specific service areas.

Keren is also a member of the Chartered Institute of Banking, under whose auspices she holds a Certificate in Mortgage Advice and Practice (CeMap).

Skills and expertise

    • Financial Planning Certificate
    • Advanced Financial Planning Certificate
    • Certificate in Mortgage Advice Practice
    • Pensions Simplification, Investments & Savings, FAIQ
    • CISI Wealth Management Certificate
  • Keren is married and her hobbies include travel, photography, animals, reading and cooking. She is also a writer on popular financial blog where she spends her time helping people with legal and employment issues in the UAE.

  • “Our Financial Adviser Keren Bobker has been excellent and I would highly recommend her. Her no nonsense, honest and unbiased advice is refreshing and actually very helpful to cut through the noise that can often be very hard to see through and actually make decisions. Her style is to advice, educate and then help prioritize, and it works very effectively. I’ve known for a while that I needed to sort my finances and been approached and met a number of advisers, most however, didn’t inspire my confidence or decision making like Keren. She also made herself available to support decision making at my convenience. 10/10!” – Alex C.