Alexander Herbert

Senior Partner


Alex started his career at HSBC in the UK and quickly found that he wanted to work in Financial Services in the international marketplace. Alex left the UK in 2004 and has since lived and worked in Brazil, Holland, Spain and the UAE.

After leaving the UK in 2004 at the age of 22, Alex held various positions with numerous international companies. He has spent the majority of the last 13 years living and working in Dubai, building a reputation for developing and mentoring successful IFAs and providing them with the support required to excel in their chosen profession.

Alex has built a great client base by working closely with retail clients and providing advice in numerous areas – from basic insurance planning to more complex trust and business formations.

Skills and expertise

    • CII – Financial Advisers International Qualification
    • CISI – Certificate in International Wealth Management
    • Diploma for Financial Advisers DipFA®, Level 4 Qualification (2017)
  • Alex met his wife Emma in Dubai in 2005 and they married in 2009. They have two amazing boys: Lucas and Elliot. In his spare time, Alex enjoys going to the gym and socialising, and playing golf, football and tennis.

    His favourite quote is:

    Success consists of going from failure to failure without the loss of enthusiasm.

    – Winston Churchill


  • “After 25 years of having all sorts of firms manage my investment portfolio the ultimate realization is that it takes good people to “protect YOUR interest”. Well, Holborn luckily has them employed. Not going anywhere now.” – Omar K.