About Us

Holborn Assets is a leading international financial services company associated with the industry’s prime institutions, bringing together the investment expertise of a select group of international money management firms.

‘Holborn Assets is the leading financial advisory group in the United Arab Emirates. We insist that our advisers are qualified and that they come to us with extensive experience and track records in the sector.’


All our advisers come from the tough regulatory regime of the UK and similar jurisdictions; as such, they approach financial planning in a holistic and compliant manner. We are not sales driven. We are professional advisers adhering to the company’s mission which is to ensure that you get quality, independent advice and service, that your money is put in the right place at the right time and that you are treated with integrity and respect. Moreover, our unparalleled relationships with the best product providers help to assure that we make available superior investment and protection solutions for the increasingly sophisticated expatriate community we serve.

Our company has been established in the Emirates since 1998 and has grown dramatically in recent years. We have made significant investments in infrastructure to support this growth, to ensure we maintain our leading position and to meet the company’s vision of being the independent financial services group of choice in the UAE.

In order to serve our clients better we moved in 2012 to a new address in the TECOM area of Dubai Internet City; a stylish, brand new 12,500 sq ft office which we believe represents our exponential growth as a company, and our commitment to excellence.

In addition to this capital outlay we have opened new companies and offices in Colombo, Sri Lanka; Kuala Lumpur, Malaysia; Paphos, Cyprus; Marbella, Spain; Johannesburg, South Africa; and Manchester, UK. The companies are all regulated or acquiring regulation in their home countries. We have invested heavily in an extensive redevelopment of our IT systems. This will provide world-class administrative support to our clients and to our advisers who, in turn, will then be better equipped to provide the best solutions and client care.

We operate throughout the UK, Europe, Middle East, South East Asia and Africa as well as having international pensions teams visiting other countries outside our established areas. Wherever we operate, we adopt the highest regulatory standards.

One other note about our advisers – all are members of the Chartered Insurance Institute (CII) or Chartered Institute of Securities and Investment (CISI) in the UK and continue to expand their knowledge through examinations ultimately leading to the prestigious designation of Chartered Financial Planner, and through continuous professional development. We believe we differentiate ourselves from almost all others in this part of the world by insisting that our professionals – by far our most significant asset – continue their development in this fashion. You can therefore be confident you will get the best advice available in the marketplace.

Finally, I wish to state that we have a strong ethical basis to business that is reflected in our continued development of Corporate Social Responsibility projects. We are currently supporting the Emirates Red Crescent organisation.

We would like to welcome you and your friends to become satisfied clients of Holborn Assets and if, at any time, you feel we fall short in the advice and service we offer, then please contact me personally.


Bob Parker CEO – Holborn Assets

Our Vision

Our vision is to be the financial services group of choice in the UAE.

Holborn Assets is focused on strong expansion within the Middle East and African market. This growth will be derived both organically and through acquisition and further joint ventures. Our client base primarily constitutes expatriates.

Our strategic plan centres on growing our International Advisory capability from the company’s head office in Dubai:

    • To provide expertise and integrity through our extensive product range and joint ventures. In doing so, we offer clients an unsurpassed service in personal and corporate wealth management, specialising in tailored global portfolio strategies and services.
  • Grow to a pre-eminent position in the international independent financial advisory market to ensure stability, continuity and security for all our clients.

Our Locations

Put Holborn Assets to work for you for total peace of mind. Send us your enquiries online using the contact button below.

Dubai Head Office

Holborn Assets Ltd.

Level 15 Al Shafar Tower 1
Barsha Heights Tecom

+971 4 457 3800


Holborn Assets UK

M33 7BZ

+44 (0) 161 969 2646


Holborn Assets Limited

Melior Vasari
Urb. La Alzambra Local 3-1
Marbella ( Malaga )
Puerto Banus

+971 4 457 3800


Holborn Group

S-27, Level 35-02 ( East Wing )
Q Sentral
2A Jalan Stesen Sentral 2
Kuala Lumpur Sentral

+971 4 457 3800

Sri Lanka

Holborn Assets Limited

1st Floor, Keels Super Bldg
Nawala Road

+971 4 457 3800

Our History and Heritage

Holborn Assets was established in 1998 and is widely considered to be the financial services company of choice in the expatriate market it serves. No other independent company can match our expertise or depth of proposition. We have therefore always felt at home headquartered in Dubai, the world’s fastest growing City State and one of the economic wonders of the world.

Holborn Assets has regulated operations in the UK, Europe and South Africa, as well as a global administration hub employing 150 people in Sri Lanka. The corporate DNA that has underpinned our growth is simple: we are passionate about helping our clients put the right money, in the right place, at the right time.

We are a friendly, family company with British values of integrity and respect for all.

Find out more

Our People

Jennifer Galang

Administrative Assistant – Employee Benefits

Mohammed Faisal

IT-Technical Support

Fazil Ali

IT Support Specialist

Lucy Kydd

Senior Receptionist

Careers at Holborn

Since 1998, Holborn Assets has attracted some of the best International Financial Advisers in the business. Our company is as diverse and international as you can get. We strive to be the best Financial Advisory Group in the international market - and it shows with the high calibre of staff that we attract.

Financial Services Administrator

Work as part of our elite team responsible for printing, checking and producing documentation as well as supporting in the verification and quality checking process.

Financial Advisers

Our Holistic Financial advisers at Holborn Assets are the very best in the industry. Highly qualified , they operate with only the client in mind always.

Business Development Manager

For the career-driven and self-motivated individual who wants to excel in a career in finance.

Operations and IT Team

Holborn always seek to recruit the best high performing individuals to act on behalf of our clients. Our office is friendly , busy and motivational .