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Helen Dale
Helen Dale
Partner–Employee Benefits

Hi, I'm Helen Dale

Partner, Holborn Employee Benefits Ltd | Group Medical Insurance | Group Life and Disability | Corporate Pensions/Gratuity Planning | Wellness Education | Employee Counseling

Before joining Holborn, Helen was responsible for European Sales with a well-established UK promotional company, where she developed business interests in France and Germany, together with overall responsibility for marketing in these respective languages.

Helen has been working for Holborn Assets for the past 13 years, having started in 2004 as an IFA and moved on in 2008 to focus on Employee Benefits from a company point of view.

Employment History
Employment Hightlights

Employment History

A member of the Chartered Insurance Institute/Personal Finance Society, Helen joined the Holborn Assets Group in 2004.

Specializing in:

Retirement planning
Lump sum investments
Education planning
Inheritance tax planning
Asset protection
Pension transfer advice (SIPPS)
Tax-free regular savings plans
Life assurance
Critical illness cover

In 2008, the Employee Benefits Division of the Holborn Assets Group was formed and Helen joined as a Partner, specializing primarily in Group Medical & Group Life for companies based in the UAE with presence across the GCC, Africa & Asia Pacific regions.

Over the years, says Helen: "I have worked in companies ranging from start-ups to multi-nationals. One such multi-national was one of the world's top five legal firms. My role here involved benchmarking group medical benefits against legal firms across the Middle East- as well as providing recommendations for international medical insurers to provide sufficient benefits for employees.

My Favourite Quote

“You only live once, but if you do it right, once is enough.”
- Mae West

More about Me


Helen is single & lives with her Beagle Bovril who is 5 years old.


Helen says: "my main hobby is spending time with my Beagle (called Bovril) - whether it be on lengthy walks in the countryside or at local/charity events that involve dogs.

Extra Curricular

Aside from spending time with her family & friends, Helen enjoys travelling & experiencing new cultures.

What My Clients Say

Helen's advice and professionalism were absolutely invaluable to our start-up operations in setting up a medical insurance policy to suit the needs of our employees. I would have no hesitation in recommending Helen's services and her honest, trustworthy approach is a breath of fresh air in this region.

Charlie Parish
Director, Redpath Partners - Property & Construction Recruitment, Middle East
June 30, 2015




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